Improved Customer-Focus: The Added Benefits of Mobile Printing
All modern businesses desire the ability to align their operations with a tighter customer focus. As more products and services become commoditized, improving the “customer experience” represents one of the next best opportunities to differentiate yourself from the competition in your market. Always easier said than done, what practical methods and technologies are available to help you deliver on your promise, to make your operation stand out from the crowd? Mobile printing is one of these, offering the ability for you to provide better service, more information, simplified payment, and other value adds to your customers.
Mobile printing not only saves the user time, but it also saves the customer time. Here’s how:
- Customers don’t have to wait for a service technician to write up their paperwork with often-illegible handwriting
- Customers can get a fast, legible printed invoice, resulting in fewer disputes and higher customer satisfaction.
- With mobile printers in your field solution, you can resolve discrepancies immediately in a cost-effective and “personal” manner.
- Build customer quotes and instantly print and review these on the spot, versus hours or days later.
- The customer has the option of paying on the spot with credit, with an optional magnetic card reader (MCR) built into the printer.
In addition, the professional look and feel of printed service or delivery documents enhances the reputation of your business, increasing customer confidence and loyalty. The customer signature from the digital capture, if printed quickly and legibly, gives the customer a signed record of the service repair or transaction, especially valuable to the customer if they have used their credit card to make a substantial payment.
Public Safety and mobile citation printing also presents a special “customer” paradigm; judges benefit from fewer errors, fewer challenges and less wasted time in municipal courts, while local, county and state administrators get the satisfaction of knowing that a high level of civil law enforcement is ensured, with the lowest possible cost to government.
In order to achieve the full benefits of mobile printing in your applications, one must choose a printer with the proper characteristics and features. Ruggedized devices are the logical choice, as they ensure the high reliability necessary to serve customers best. Choose on-printer MCR options and Multifunction Mobile Printers (MFMP), like the PrintekMobile FieldPro, to further enhance applications and streamline data input (what customer wants to wait for you to punch in their credit card number?).
Mobile printing implies a defined business process, which is usually the end result of high-level corporate visibility and worker accountability, always a requirement for customer-focused businesses.
It’s well-known that employee satisfaction is a key requirement for a successful customer experience, and mobile printers help by removing the drudgery from tasks, resulting in happier employees ready and able to provide a better experience to the customer. Good service truly is the key to customer loyalty, and we have shown that adding printers to your mobility solutions can play a big role in the overall success of achieving this goal.